Global Media Management Essay Example | Topics and Well Written Essays - 2000 words

Global Media Management - Essay Example Global Media Management Introduction The communication industry has been one of the toughest industries in the world. This is as a result of the immense competition and rivalry that is characterized by the industry. In fact, it is one of the most competitive industries in the world. This can be rooted from the fact that the communication industry experiences the most technological innovations across all industries. Every now and then new communication software and hardware are innovated. The only way a firm in the industry can make sure that they are enjoying maximum revenue from the industry’s market, is to make sure that they are the first ones to come up with such innovations since this will not only attract more consumers to their product but also ensure that they have productions rights of the technology they have introduced to the market. Innovation has made the communication industry to resemble a perfect competition market since no one firm enjoys domination over the m arket due to these new innovations that revolutionize the industry every now and then. Green Technologies has developed a new smart phone which it intends to launch in the next four months. It is important for the firm to undertake a good marketing strategy to ensure that the product is received well by consumers in the communication market. In order for this to happen, the marketing team should identify its communication objectives, the target consumer group, the brand which they will give the phone, and what media tools they will use in their campaign of launching the new product. Communication Objectives To ensure that Green Technologies successfully launches the new phone, it is of note for them to come up with communication objectives for their campaign. This will be beneficial to the firm because, coming up with communication objectives will save the company both time and money since they will undertake communication strategies that will focus on the objectives they have set r ather than undertaking a general communication strategy that will convey information that might be ambiguous and unnecessary costing them a lot of money and time. One communication objective in the launching of their product is to communicate to consumers in the market on the system specifications of the new smart phone. The firm should specify to consumers on each and every feature the new phone has explaining to them in a simple way in which ordinary persons who do not understand technological specifics can understand about the new product. For example, the new smart phone will come with a 5.0 inch display screen with high definition. This means that the phone can display videos and pictures in crystal clear quality. In the above example, not all consumers understand what high definition is hence by explaining to the consumers that it means quality pictures and videos it further explains the meaning of the term high definition to a layman. This will go a long way in ensuring the c onsumers understand the specifications of the phone. Another communication objective that the firm should undertake is informing the consumers the advantage the smart phone has over other phones. This is due to the fact that in the communication industry, for a new product especially a smart phone to be successful in the