Immigration in the US Essay Example | Topics and Well Written Essays - 1000 words - 4

Immigration in the US - Essay Example People have generally developed a negative perception about assimilation over the years. Assimilation has been largely viewed as a process of wearing a fake identity. Nevertheless, assimilation has played a fundamental role in the integration of ethnic minorities in the advanced societies. In this way, social assimilation enables the ethnic minorities to achieve cultural solidarity without having to compromise upon their indigenous cultural values and norms. Pluralism, by definition is the inverse of assimilation. Ethnic pluralism is the term used for such circumstances that enable the ethnic minorities to keep their original values and sustain ethnic heterogeneity. Ethnic pluralism is misunderstood as a social process which isolates one ethnic group from the rest. A more rational way to define ethnic pluralism is definition of a particular group in a larger society. This is the reason why ethnic pluralism gives rise to a multiethnic society instead of distorting one large society into several small societies. Different ethnic groups are interlinked by the economic and political systems in the society. Although American society is by large an assimilationist society, yet pluralistic elements are quite evident at several levels in the structure of the society. Whether an individual is inclined towards assimilation or ethnic pluralism fundamentally depends upon his/her choice. People that prefer to hold ethnicity as the most prominent fac tor of identification are more of ethnic pluralists than assimilationists. Assimilation and ethnic pluralism resemble each other in that both entail numerous forms and dimensions. Several dimensions including the cultural and structural dimensions can be defined for both assimilation and ethnic pluralism. Differences among individual ethnic groups sustain in both social systems. Both assimilation and ethnic pluralism are variables for societies and groups and both occur at different

Opportunities of Emerging Market Multinational Enterprises Assignment

Opportunities of Emerging Market Multinational Enterprises - Assignment Example There are numerous opportunities in developed markets that can be tapped by EMMEs. The first opportunity that EMMEs have in developed countries is the high number of middle income consumers. Developed markets normally have a large proportion of people in the middle income category as compared to emerging. Middle income consumers comprise of the largest consumer base in developed markets (Tse, Russo, & Haddock, 2011). The middle income earners have a high purchasing power which presents a valuable opportunity for EMMEs in the developed market. Middle income consumers are willing and able to pay high prices for products and services from the EMMEs. Middle income consumers are able to drive up the profitability of enterprise. EMMEs can tap into this segment by embracing innovation, branding and implementing effective marketing policies targeted at this category. The EMMEs should be flexible enough to develop product lines that can attract this segment of consumers. The company must carr y out market research to identify the product attributes that are desirable in that particular consumer segment and comply accordingly in order to attract more customers. Developed markets present the opportunity of highly advanced technology and equipment. Unlike the home bases in emerging markets, developed markets have more advanced technology and equipment. The lack of technological and machinery advancement in emerging markets puts a strain on the effectiveness and productivity of the EMMEs.